Last updated 04/11/2026. This policy explains how we handle personal data when you use jordanmotors-leicester.co.uk. We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. For the purposes of that law, we are the data controller for the personal data described here.
Who we are
We are Jordan Motors Leicester (brand: JordanPlay), an independent comparison site for non-GamStop gambling operators. We are a publisher, not a gambling operator, and we do not hold gambling accounts or process bets. You can reach us at hello@jordanmotors-leicester.co.uk.
What we collect
| Contact form data | If you use our contact form or email us, we collect your name, email address and the content of your message, so we can reply. |
|---|---|
| Analytics data | If you consent to analytics cookies, we collect limited usage data — pages visited, approximate location, device and browser type, and how you reached the site — in aggregated, pseudonymised form to understand how the site is used. |
| Technical data | Our hosting infrastructure processes standard server information such as IP address and request time for security and to deliver the site. This is essential to operating the site. |
We do not ask for or collect financial details, gambling-account information or special-category data. Any deposits or bets you make happen on an operator's own site, under that operator's privacy policy, not ours.
Lawful basis for processing
- Consent (UK GDPR Article 6(1)(a)) — for analytics and any non-essential cookies. You give this via our cookie banner and can withdraw it at any time. See our Cookie Policy.
- Legitimate interests (Article 6(1)(f)) — to respond to your enquiries and to keep the site secure and functioning. We balance this against your rights and only process what is necessary.
How we use your data
We use contact data solely to answer your enquiry. We use analytics data to improve our content and the site's performance. We do not sell your personal data, and we do not use it to build advertising profiles of you.
Sharing your data
We share data only with service providers that help us run the site — such as our hosting and analytics providers — and only so far as they need it to provide that service. These providers act on our instructions under appropriate agreements. We may disclose data where the law requires it. Where a provider processes data outside the UK, we rely on appropriate safeguards such as the UK International Data Transfer Agreement or an adequacy decision.
How long we keep it
We keep contact-form correspondence only as long as needed to deal with your enquiry and any follow-up, and no longer than 24 months unless we need it for a legal reason. Analytics data is retained in aggregated form for up to 26 months. We delete or anonymise data once it is no longer needed.
Your rights
Under UK GDPR you have the right to: be informed about how your data is used; access the data we hold about you; have inaccurate data corrected; have your data erased; restrict or object to our processing; and data portability. Where we rely on consent, you can withdraw it at any time. To exercise any of these rights, email hello@jordanmotors-leicester.co.uk. We will respond within one month.
Cookies
We use cookies as described in our Cookie Policy. Essential cookies keep the site working; analytics and any marketing cookies are set only with your consent.
Complaints
We hope to resolve any concern directly, so please contact us first. You also have the right to complain to the UK supervisory authority, the Information Commissioner's Office (ICO), at ico.org.uk or on 0303 123 1113.
Changes to this policy
We may update this policy; the "last updated" date above shows the latest version. Material changes will be made clear on this page.
Contact for data requests
For any privacy or data-protection matter, email hello@jordanmotors-leicester.co.uk or use our contact page.